Growing up in a household where both of my parents are self-employed has shown me how important ethics are. Not only have I learned the value of hard work, I have learned how to treat people ethically. This all begins with trust.
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To ensure integrity in our community, we must demand that our leaders realize that while aptitude and intelligence is important, our future depends on the development of sound ethics, social justice, values and faith. The civility of our community depends upon the honesty of our role models and we must demand accountability at all times.
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As we strive to keep markets free, profit-making noble, and the competitive spirit robust, it is critical that we also maintain the highest level of integrity in our leadership. Over the years, we have encountered thousands of leaders who share our passion for integrity and our belief that leadership character is the foundation of the free market.
We extend our heartfelt gratitude to our Founding Torch Bearers. It is through their support that the BBB Center for Character Ethics can continue its mission to serve the community of leaders, educators and our youth as a provider of research, training and best practice recognition in character ethics through a working collaboration of experts and practitioners.
For more information about sponsoring our efforts in North Alabama