When is the best time to start ethics and values training? I suppose the obvious-sounding answer is, "Today at the latest!" However, if you are looking to end up with the very most effective ethics and values training, that answer may not really suffice.
The one thing over which we all have control is our reputation. We can be known as reasonable or unreasonable. We can be known as extremely smart or not so smart; but, above all, it is important that we be known as people who keep our word – as people who can be trusted…
A company’s most valuable asset is not something that can be bought or sold. It is trust – and it must be earned. At the BBB Center for Character Ethics, we provide practical character ethics and ethical enterprise research and resources to help leaders, educators and students – our current and future workforces – achieve success by embracing the power of trust.
The BBB Center for Character Ethics is a powerful collaboration of professionals who seek to help every BBB service center “Start with Trust” – establishing a clear strategy for advancing positive ethics (not just corrective intervention) and putting a suite of programs in place that extend the BBB brand and give individuals the confidence to intentionally commit to leadership ethics and ethical enterprising.
When you partner with the BBB Center for Character Ethics, you:
As we strive to keep markets free, profit-making noble, and the competitive spirit robust, we believe it is critical to maintain the highest level of character in our business leaders. Over the years, we have encountered thousands of individuals who share our passion and our belief that leadership character is the foundation of the free market.
The TRUST Project:
Click here to learn more about the principled professionals who bring ethics conversations to you –
the BBB Center for Character Ethics National Speakers Bureau.